We design our visuals for humanitarian partners, but not all partners are the same. Understanding their needs ensures our products are accessible, relevant, and actionable.

1. Global HQ Audience (High‑Level Strategic Viewers)

• Requires clear, high‑level key points rather than operational detail.
• Looks for trends, risks, and big-picture insights to inform strategic decisions.
• Often lacks deep field context, so visuals must avoid assuming local knowledge.
• Prefers concise visuals, strong headlines, and minimal complexity.

Implications for design:

• Use BANs, summary charts, or simplified maps.
• Provide short captions that clarify context.
• Titles should present the main message up front (e.g., “Market access stabilised nationwide in February”).
• Avoid granular layers, excessively specific filters, or complicated legends.

2. National Field Staff Audience (Operational Context Experts)

• Possesses strong contextual knowledge and works closely with the underlying realities.
• Needs detail, granularity, and operational relevance in visuals.
• Can interpret nuanced geographic, temporal, or categorical breakdowns.
• Prefers visuals that support field-level decision-making.

Implications for design:

• Use district- or site‑level detail where useful.
• Provide maps with precise locations or clusters.
• Offer filters, breakdowns, or secondary visuals for deeper exploration.
• Titles can assume some background knowledge but must still communicate the key insight.

Across all audiences, our products should be accessible to any partner who is interested in the analysis—without sacrificing clarity or rigour.