• Our visualisations are convincing.
  Maps and charts do more than display data—they communicate meaningful insights that support operational understanding and decision‑making. A convincing visual highlights the key message clearly and immediately, without requiring the audience to infer the main point.
  Example: Instead of a neutral title like “Reported incidents by month,” use “Access incidents increased sharply in Q3, driven by checkpoints in the northern corridor.”

• Our visualisations are concise.
  All required information is present, but nothing more. Concise visuals reduce cognitive load and help the reader focus on what matters. Avoid decorative elements, unnecessary colours, or overly detailed legends.
  Example: Remove administrative boundaries that are not referenced in the analysis; limit gridlines to the minimum needed.

• Our visualisations are correct.
  Visuals must be free of error, avoid misleading impressions, and faithfully represent the underlying data. This includes correct scales, consistent categories, appropriate map projections, and clearly labelled values.
  Example: Use rates or normalised values (per population or per site) when mapping areas of unequal size to avoid misinterpretation.

• Our visualisations are consistent.
  Consistency across products builds trust and improves readability. All visuals follow the same design standards: colour palettes, fonts, layer ordering, symbol meanings, administrative boundaries, and terminology.
  Consistent design ensures that a partner reading one product can easily interpret another.